In terms of quality, assurance, the batteries, the longevity, the paint, everything is to European standards. It is called a C certification, which is for Europe. The biggest thing about Urban Eco is that it is a pedal assist bike, every component of which is made to European standards. People will not use that cycle for a 90-km ride. In our test conditions, we have got a range of up to 90 km. If you put in 50% effort, the range is higher. If you say I'll put in only 30% effort and pedalling 70% in battery, your range is less.
The range of the bicycle is determined by how much effort you put in and how much battery you take. The biggest USP of Urban Eco is that it doesn't have a throttle, only a pedal assist mode. It is sustainable and demands less effort. For small commutes most of them will shift from cars to e-cycles.
Two-wheelers, scooters and motorcycles, are great options, especially for people in the lower economic strata.įirfox targets the people in the top segment who are also more environmentally conscious and follow a sustainable lifestyle. For this commute a 4-wheeler is not needed. Over 80% of the rides are between 5 and 10 km. Electric bikes, e-cycles, are the biggest rage in Europe. Hero cycles, being a pioneer, has a 70-year heritage, and at Firefox we understand the Indian consumers and market conditions.Ī. Firefox brings in global expertise, components and products. Our motto is to bring great bikes, which are a joy to ride, into India. Before Firefox, the Indian cycle market had only the black cycles which we call the Roadster. Firefox was the first brand in the country for super premium bikes. And these were some of the innovative things which Firefox initiated. We are the first brand to start a D2C set up on our own website bringing professional warehousing logistics practices into Firefox. Now we have an ERP and all our dealers get a live view of their stock. In 2016, Firefox was taken over by Hero cycles making it a professional. They got into the high- end bikes business in India and later started Firefox. Firefox Bikes was started in 2005 by two entrepreneurs Shivinder Singh and Pradeep Malhotra. Where does Firefox Bikes stand in the Indian e-bike market?Ī.
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